Fairs Market United Kingdom

Photo London aims to tap a rising British market

Exhibitors are a mix of established photography dealers and edgy young galleries

The boutique-like fair will take place in Somerset House

Photography has never been London’s strongest suit. The medium’s spiritual and financial home, at least in Europe, is Paris, but the organisers of the new Photo London fair (21-24 May) are aiming to channel the rising popularity of photography in the British capital with a boutique-like fair in Somerset House.

The fair, which is organised by Candlestar, who have previously developed the Prix Pictet and the Syngenta Photography Award, has just released a list of 69 participating galleries, selected by a committee purposely devoid of dealers. Around 30 UK galleries have been carefully mixed with around 10 from the States and 20 from European countries. “It was important for us to bring some international galleries too,” says Candlestar’s director Michael Benson.

Exhibitors range from the more established names, including Ben Brown Fine Arts (London), Bernheimer (Munich), Michael Hoppen Gallery (London), Howard Greenberg Gallery (New York) and Nailya Alexander Gallery (New York), to younger and more contemporary galleries such as Edel Assanti (London), Gazelli Art House (London) and Ayyam Gallery (Beirut, Dubai, London). “The one thing I asked of each exhibitor was that they bring work by at least one young photographer,” Benson says.

The organisers also recently announced the appointment of Theresa Foerster, the former art fair manager for New York’s Howard Greenberg Gallery, as gallery and artistic development manager.

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